Friday February 4, 2005
"The rate of unemployment is 100% if it's you who is unemployed." - David Kurtz
I have an overly developed knack for noticing things that don't "fit" in my environment. (Remember "One of these things is not like the others..."?) Sometimes this knack is really irritating - for me as well as the people I have had occasion to correct. Typos and grammatical errors in printed material are hard to ignore and interfere with my understanding, particularly when I am required to digest technical documents.
In the wider, non-technical world I still note many such things. Some are ironic, some are infuriating and some are quirkily funny. A warped sense of humour comes in handy after all.
No, I didn't wake up today with this subject on my mind. It was prompted by the flash advertisement for Belair Direct Insurance that ran when I went to the The Weather Network page for Ottawa. (It's the one about a Bumper to Bumper contest.)
The smile it provoked tempered the note on the home page that we're only a third of the way through winter! Can that be true? Did I need to know? Now there's an idea for a different kind of filter on web page information. A bad news blocker. Huh.
Results may vary. The funny bit only shows up in the larger of the two flash ads - the one that's more square than oblong. More quirky than I'd thought. (added as a comment then moved here when I realized the comments are closed now after a very brief time...sheesh.)
[Feb 10 update] Somebody snitched and the typo has been fixed in the larger version of Belair's ad now. Previously one of the banners read "Bumber to Bumper" -- in case you wanted to know.
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